Let's study the business model of a LED module light and led strip light factory or industry
The main business links of the LED lighting industry include R&D, production, sales, etc. At present, the business model of the industry mainly includes led module light OEM, ODM, OBM, and so on.
1 OEM mode
OEM mode (Original Equipment Manufacturer, original equipment manufacturer mode), that is, LED module and led strip lighting manufacturers are fully in accordance with the customer's design and functional quality requirements for product production, customers use their own brand and sales channels for led product sales.
2 ODM mode
ODM mode (Original Design Manufacturer, independent design manufacturer mode), that is, LED module and led strip lighting manufacturers mainly complete product development, and produce products according to customer orders, and customers use their own brands and sales channels for product sales.
In the ODM mode, some customers will provide manufacturers with specific product specifications and performance requirements, and LED lighting manufacturers will complete the specific product development and production links; some LED lighting manufacturers will use their own market research capabilities to follow closely Market Trends proposes its own product innovation design, and forms a relatively complete product plan to recommend to customers.
This type of model requires LED lighting manufacturers to have strong market foresight and influence, and the implementers are generally led by LED lighting companies.
3 OBM mode
OBM mode (Original Brand Manufacturer, independent brand manufacturer mode), that is, LED lighting manufacturers independently design and develop products, and sell them under their own brands. The OBM model requires LED lighting manufacturers to have a strong brand appeal and channel network in addition to R&D and design capabilities and manufacturing capabilities.
BELEDs factory can do OEM and ODM service for led modules and led strips.
Kindly contact us if you have any requirements.